A Family-Friendly Visit to Pier 39

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This post is in partnership with PIER 39.

San Francisco has long been one of my family’s favorite places. Before my kids were born, Rodrigo and I used to take day trips there to visit friends and indulge in the city’s top-notch arts scene. But we’ve actually enjoyed San Francisco even more as parents–our kids love it all, from the nature and museums to the views and the City’s undeniable energy.

As time has gone by, my family and I have tended to visit places a little more off the beaten path, such as taking a hike at Land’s End or a spending day in Golden Gate Park. For that reason, it had been almost 15 years since I’d visited PIER 39, so when they reached out to see if we’d like to experience #FunAtPier39, I was eager to bring my family for a day at PIER 39. I was also excited to learn that Northern California residents can enjoy discounts through the free Local Advantage program. Today I’m sharing tips for visiting PIER 39 with kids.

We decided to take Amtrak from Sacramento to San Francisco–it’s extremely easy, comfortable, and faster than we expected. The train made good time to Emeryville, where we got off and walked for about one minute to the Amtrak bus that was waiting for us. This bus took us across the Bay Bridge and dropped us off right in front of PIER 39.

family visit to PIER 39

PIER 39 is an outdoor area of shops, restaurants and entertainment spread out over two floors right on the water. We arrived hungry, so we headed to the second floor for lunch at Fog Harbor Fish House. The restaurant’s big windows allow for water views of the Golden Gate Bridge and Alcatraz, and my kids enjoyed watching the boats glide in and out of the marina.

where to eat PIER 39

As the restaurant’s waterfront location suggests, Fog Harbor Fish House specializes in seafood. I was happy to learn that it was the first restaurant in Fisherman’s Wharf to serve 100% sustainable seafood and meets the standards of Monterey Bay Aquarium’s Seafood Watch Program.

I started my meal with an excellent Moscow Mule and clam chowder (so good!), and we all loved the fresh, hot sourdough bread. My entree was especially good–a local king salmon with a seasonal twist of pumpkin curry sauce, sweet potatoes, butternut squash, spinach and a lavender plum chutney. The pumpkin bread pudding was the perfect end to the meal.

I also loved that the restaurant was so kid-friendly. The tables are nicely spaced out, so my kids’ chattering was hardly noticed by the neighboring tables, and they were given activity papers and crayons. One nice touch is that the kids’ menu includes fish dishes in addition to the usual kids’ menu fare. If you’re in the area, I’d recommend this restaurant for its views, comfortable atmosphere and sustainable seafood choices.

San Francisco Aquarium

As soon as we finished lunch, we went straight to Aquarium of the Bay, which is what my boys were most excited about. This aquarium is a non-profit organization focused on conservation of the San Francisco Bay. The exhibits showcase local species and aim to educate the public about the interconnectedness of the local environment and the health of the waters around the Bay.

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Besides the mesmerizing jellyfish tanks, we loved the crystal clear tunnels featuring a variety of local sea life–rays, sharks, enormous bass and catfish–swim around and above you.

San Francisco aquarium

The aquarium also has touch tanks and staff-led talks about sea life, the river otter exhibit, and local animals, like the snake that we were able to see and (gently) touch. The aquarium never felt crowded, so we were able to easily see everything without having to wait.

This video shows some highlights of the aquarium visit:

what to do with kids San Francisco

Then it was time to check out the outdoor walking area that runs along the water. I think the best view of Alcatraz in all of San Francisco is from right there, and I had no idea that PIER 39 was so close to it!

view of Alcatraz

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Besides the aquarium, there are lots of other kid-friendly things to do at PIER 39. Rodrigo and Noah opted for the “7D Experience,” where they participated in a short interactive movie and game and played laser tag. Gabriel preferred the beautiful two-story carousel, which we happily rode twice.

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PIER 39 also offers a couple of boat rides in the San Francisco Bay, but unfortunately, it was too windy on the day we were there. We’re looking forward to trying the 90-minute Blue and Gold Fleet Bay Cruise next time.

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After all those activities, we saved some time for browsing the shops (we enjoyed the Puppets on the PIER store, and Noah loved the store for Lefty’s!) and admiring all the yummy snacks, like caramel corn, warm pretzels and cotton candy. No visit to PIER 39 is complete without a walk along the pier to see the boats and, of course, the sea lions. They were actually pretty quiet when we were there, perhaps taking a late-afternoon nap. (See them all piled up on the dock?)

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Again, the views of the Golden Gate Bridge and Alcatraz are not to be missed.

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Northern California residents can join PIER 39’s free “locals only” discount program, Local Advantage, and receive exclusive discounts throughout the year. 

More on our visit to PIER 39 in this video:

Have you been to PIER 39 with your family? What was your favorite part?

Pin it for later:

Tips for visiting Pier 39 in San Francisco

Disclosure: This blog post is part of a paid Megan Media and PIER 39 blogging program. The opinions and ideas expressed here are my own.

12 Comments

  • Tyneisha says:

    We were there 2 years ago! Hubby is from and has family in SF so it’s a place we visit frequently- I would LOVE this!! We’re planning a trip home next month for his birthday so this would be perfect timing. Gotta love the clam chowder in sourdough bowls too! Awesome- thanks so much for the chance!

  • I absolutely adore San Francisco and all it has to offer, but I have to admit, I never knew there was so much to do at Pier 39! I was just there in August, too!

    This is a great package for a family to enjoy! Thanks, Jenna! Will tell my readers about it too!

  • Emilia Platas says:

    So much to see and do! However, the delicious clam chowder in a sourdough bowl is still my favorite part of the visit!

  • Hana says:

    I would love to go to San Francisco. San Francisco is my favorite place.

  • Alina says:

    Our daughter likes to spend time at the San Francisco Carusel. In addition, we love to visit the local stores that have a lot of unique souvenirs and all kind of candies. A perfect atmosphere gives the street permormers who have enough talent to entertain us every time when we go there.This is my family’s the one of the favorite place in San Francisco.

  • Brent says:

    Really want to check this out, it looks awesome!

  • Shubham says:

    Have listed this in one of my best dream cities. Would be great if i find variety of foods there.

  • Monica says:

    I’ve never been there but we’re going to San Francisco next summer so we would love to visit Pier 39!

  • Meghan says:

    Love all the activities!

  • Gina says:

    We love watching the seals and people watching.

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